ETHERIA

Once again, a great opportunity to launch Encantadia's 2nd book, "ETHERIA". This time I got the chance to work with my colleague/friend from UST, Charlie Teodoro who coincidentally became my "seatmate" in the office. It was our idea to play with the image of the inverted hourglass to depict the concept of going back in time which was the theme of the program. Charlie and I art directed the pictorial as well as all the print and broadcast promo materials (including the poster i gave to some of you :) Bilib ako sa eye for detail ni Charlie. Grabe tong taong to, ADIK!!! Dito rin pala ang debut ko sa mundo ng copy. Idea ko na gamitin ang "ABANGAN-BALIKAN" sa endcard na sa tingin namin bagay naman sa tema. "ABANGAN" suggests that something important will happen while "BALIKAN" implies that there's something that needs to be settled in the past. Some kind of a prequel na mukhang sequel :)

The billboard I made sa SLEX.